Do you want to source new customers for your business? If so then you have come to the right place. This guide will talk you through all of the ways that you can make a positive difference to your company, today.
One of the first things that you need to do is network. Generate word-of-mouth referrals by simply participating in events that are relevant to your industry and your customers. Be sure to approach networking with the general attitude of thinking about how you can help others. Think about what’s in it for you, and build relationships.
Offer Discounts and Incentives
Another thing you can do is try and offer discounts or incentives for new customers. Make sure that you do this for new customers only. If you run a judo studio, then you might want to think about offering a two-week trial period for a very low cost. By doing this, you can then lure customers in as well as targeting them with the right marketing message. This is a great way for you to get a sudden boost of business.
Do you have old customers who used to buy from you, but have since moved on? Go through your customer contact list and find out who you haven’t interacted with for quite some time. Reach out to them with a special offer via email, or over the phone. They will be glad that you remembered them as it shows that you appreciate their business. You will also find that you can make a lot of new sales this way. The best thing about adopting this strategy is that it is way cheaper than trying to get new customers in the door.
Improve your Site
Do you feel as though your site isn’t as good as it could be? In this day and age, B2B customers find new companies to work with by searching online. Give your site a once-over so you can make sure that your content, your graphic design and anything else is up to date. If it’s not then now is the time for you to fix that. You’ll want to look into SEO so you can make sure that you get the help you need from a digital expert. If you work in the energy sector, then you may want to look into community solar customer acquisition, as this tends to utilize targeted advertising in a way that will generate sales.
Use Online Reviews
Does your business keep on getting online reviews from customers? If so, then this is great. You need to try and cultivate your reviews so you can make the most out of them. Link to any positive reviews you have on your site and make sure that you are not overlooking any on Yelp. Social proof is compelling at the end of the day, and if you are not using it to your advantage then you could be missing out. People will often look into online reviews before hiring a service, so be mindful of this if you can.